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Above the fold vs below the fold

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

How does Google to determine which ad location is above-the-fold and below-the-fold for Google Display Network? And how was it in different device, like PCs, cellphones and tablets?

Thanks!

1 Expert replyverified_user

Above the fold vs below the fold

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How does Google to determine which ad location is above-the-fold and below-the-fold for Google Display Network? And how was it in different device, like PCs, cellphones and tablets?

 

Thanks!

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
February 2016

Re: Above the fold vs below the fold

Top Contributor
# 3
Top Contributor

Hi there;

The ad-auction of the display network a more complex than on Search.

Get yourself a cup of coffee,  and 30 mins in a quiet place and read about the display network ad-auction;

https://support.google.com/adwords/answer/2996564?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Above the fold vs below the fold

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Ka Hei

If an ad is immediately visible after page load then it is considered above the fold. If you have to scroll down to see the ad then it is below the fold. This will be different on every browser/device (where that point is but the logic is still the same on every device/browser).

Hope this helps