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About RLSA Bid Stratergy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

When it comes to settings bids for different audience targeting, what would be a good % to start with?

The aim of the campaign is to grow new customer based.

 

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author haidar j
July

About RLSA Bid Stratergy

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

3 quick ideas:

1 Create sperate adgroup or campaign with similar audiences

2 Use DSK + RLSA campaign excluding converted customers

3 GDN - in-market audiences

View solution in original post

About RLSA Bid Stratergy

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hey,

The best answer is: it depends.

Depends on what list you want to use and what's your marketing goal. Some of my lists have +100% while another -40%

 

If you want to grow new customers you have to exclude a list with converted users

About RLSA Bid Stratergy

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

 

KIP'S  are to get new customers.

 

So I know we have to get converted customers and set a -100%.

 

Do you know of anything else worth trying? 

 

Marked as Best Answer.
Solution
Accepted by topic author haidar j
July

About RLSA Bid Stratergy

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

3 quick ideas:

1 Create sperate adgroup or campaign with similar audiences

2 Use DSK + RLSA campaign excluding converted customers

3 GDN - in-market audiences