AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

About Ads Copy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I am about to update an ad copy, should i directly replace the old version (which performed well ), or add a new ad copy and test for a while?Smiley Frustrated

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jesse Z
September 2016

About Ads Copy

Top Contributor
# 2
Top Contributor

Hi Jesse,

 

I recommend you to create a new copy instead of replacing the original otherwise the history will be lost.

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jesse Z
September 2016

About Ads Copy

Top Contributor
# 2
Top Contributor

Hi Jesse,

 

I recommend you to create a new copy instead of replacing the original otherwise the history will be lost.

 

 


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

About Ads Copy

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Always test. No reason to ever take down a winner. I've tested thousands upon thousands of ad copy and I never know what is better until I test it.