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About Ads Copy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I am about to update an ad copy, should i directly replace the old version (which performed well ), or add a new ad copy and test for a while?Smiley Frustrated

1 Expert replyverified_user
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Accepted by topic author Jesse Z
September 2016

About Ads Copy

Rising Star
# 2
Rising Star

Hi Jesse,

 

I recommend you to create a new copy instead of replacing the original otherwise the history will be lost.

 

 


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About Ads Copy

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# 3
Visitor ✭ ✭ ✭

Always test. No reason to ever take down a winner. I've tested thousands upon thousands of ad copy and I never know what is better until I test it.