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AMP and ppc landing pages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

i am working on a website where conversions are form completions. The landing page & following pages do not have pictures or content other then the form questions. would they benefit from having AMP added to them? Not from a SEO POV, only from google adwords and bing thanks

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Re: AMP and ppc landing pages

Top Contributor
# 2
Top Contributor
By AMP: Are you referring to accelerated mobile page?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: AMP and ppc landing pages

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes that right. Will it have any affect on a AdWords campaign

Re: AMP and ppc landing pages

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yeah that's right. will it have any effect on a AdWords campaign

Re: AMP and ppc landing pages

Top Contributor
# 5
Top Contributor

@brendan c;

No. It's a website development (and developers) topic, not an AdWords.

It does affect the  publisher websites (sites which show ads), not the advertisers.

Let me ping on  this one of our developers;

@Dave_Davis

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: AMP and ppc landing pages

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Sorry my question was not clear. I mean as far as landing page experience stat on AdWords? Would it effect me positively having amp on CPC or qs
Marked as Best Answer.
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Accepted by topic author brendan c
July 2016

Re: AMP and ppc landing pages

Top Contributor
# 7
Top Contributor

Hi Brendan,

 

Considering that Google lays out 3 specific areas of Landing Page Experience (ease of navigation on mobile/desktop, page load speed, and overall mobile friendliness) that are all impacted in a positive way by AMP, I can't see how it can hurt - at least on the landing pages.  

 

If what you're working on is a conversion to AMP from pre-existing pages, you could test a couple of the Landing Pages using AMP and then compare to previous performance.

 

My couple cents

 

-Tommy

 

 

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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AMP and ppc landing pages

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Brendan, anything you can do to improve your page load times will create a better landing page experience, which should generally contribute to better quality.

 

As for your specific AMP question... AMP helps your pages load faster a number of different ways.  One way is by enforcing good practices around the placement and usage of javascript (e.g. too many developers put lots of render-blocking JS too high on the pages).  So there could be some benefit.  

 

To tell if this helps speed, create a few AMP versions of your pages.  Host them on the same server, and use www.WebPageTest.org to test how quickly they render on a 3G connection.

 

If you like the results, simply add these AMP page URLs as your Mobile Final URLs in AdWords.

 

Jon

AdWords Product Management