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AB Testing Ads Level

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# 1
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When you create some ads within an ad group for AB testing, then after some few days you get the result. Would you like to choose only one best ad? or let some ads with good performance stay active?

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Accepted by topic author renrasedoya
January

AB Testing Ads Level

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# 4
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Hi @renrasedoya,

 

Yes, that is perfect. AdWords does its best with three (3) active ads per ad group. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

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AB Testing Ads Level

Top Contributor
# 2
Top Contributor

Hi,

 

No matter what, at all times each ad group should always have three active ads. And the ad group should be set to optimize (not rotate evenly). 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

AB Testing Ads Level

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# 3
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Hi @James_Clemens

 

If i have more than 3 ads, let say i have 5 ads within an ad group, and then i notice 2 of 5 ads have low CTR. How about i pause 2 ads with low CTR and let 3 ads with good CTR stay active?

Marked as Best Answer.
Solution
Accepted by topic author renrasedoya
January

AB Testing Ads Level

Top Contributor
# 4
Top Contributor

Hi @renrasedoya,

 

Yes, that is perfect. AdWords does its best with three (3) active ads per ad group. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

AB Testing Ads Level

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# 5
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But what if the ads with the lower CTR% has served < 5% of the time and their ave positions are lower than the top 3?