Re: A walk through
How to get the biggest bang for your buck?
First, start slow and start with search on Google only, no search partners, no display network.
Do not bid any more per click than you can afford and remain profitable.
Do not allocate more to your budget than you are willing to lose.
Research your keywords by analysing your organic traffic.
Organize all ad groups tighty for theme.
And here is the real key:
- Take action based on data
- Rinse and repeat as necessary.
Best of Luck!