A/B testing tool?
Is there any tool for A/B Testing? or we just need to test between 2 ads or adgroups ? Can we test 2 ads with similar keywords, landing page & bidding or is it a test between 2 ad groups? Can any one help me out? Thanks
Re: A/B testing tool?
To test ad-copies, keywords and bids you can use the Adwords campaign experiments;
To test landing page content (A/B testing) - you need Analytics experiments;
Caution: background in statistics is essential.
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