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A/B testing tool?

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# 1
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Is there any tool for A/B Testing? or we just need to test between 2 ads or adgroups ? Can we test 2 ads with similar keywords, landing page & bidding or is it a test between 2 ad groups? Can any one help me out? Thanks

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Jaya P
September 2015

Re: A/B testing tool?

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# 2
Top Contributor

To test ad-copies, keywords and bids you can  use the Adwords campaign experiments;

To test   landing page content (A/B testing)  - you need Analytics experiments;

Caution: background in statistics is essential.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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