AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.7K members online now
4.7K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

A/B testing landing pages?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is A/B landing pages allowed, as long as the pages'; domains matches the display URL';s domain?

1 Expert replyverified_user

Re: A/B testing landing pages?

Rising Star
# 2
Rising Star

Hi Sanky P,


Yes, it is very much allowed, provided display & final URLs match and the 'one display URL per ad group' policy is adhered to. I'd suggest using Content Experiments in GA, since it is more reliable in terms of splitting traffic when compared to AdWords. More info here.



Sumanth Sridhar