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A/B testing landing pages?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is A/B landing pages allowed, as long as the pages'; domains matches the display URL';s domain?

1 Expert replyverified_user

Re: A/B testing landing pages?

Rising Star
# 2
Rising Star

Hi Sanky P,

 

Yes, it is very much allowed, provided display & final URLs match and the 'one display URL per ad group' policy is adhered to. I'd suggest using Content Experiments in GA, since it is more reliable in terms of splitting traffic when compared to AdWords. More info here.

 

Sumanth

Sumanth Sridhar