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A/B Testing Landing page with Experiments or from Ads?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Guys,

 

I've been doing some landing page AB Testing with Analytics Experiments. It seems that it's affecting somehow the conversion numbers on Adwords. Maybe it's because the way it moves traffic from one page to the other or maybe I'm just wrong.

 

What's your experience with this? Should I do the testing using my ads's destination URL instead of GA Experiments?

 

Warm regards,

 

 

Re: A/B Testing Landing page with Experiments or from Ads?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

If you are using content experiments on landing page is conversion code for both variants same one?

If yes then its quite possible that one of your experiment is not working that great and is affecting your conversions

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: A/B Testing Landing page with Experiments or from Ads?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Thanks Nik. Conversion page is the same for both. From my experiment it seems they are working fine. I thought it could be the conversion code from Analytics linked to Adwords. So I added conversion code from Adwords and deleted the conversion linked to Analytics from Adwords.