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20p / Click V 25p / Click how do I know which brings the best return

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# 1
Visitor ✭ ✭ ✭

How do I find out easily if 20p per click brings a better (value per conversion) than say 25p per click

 

As at the moment the only way I can see of doing this easily is running the same adgroup at different times, (one for 20 p and one for 25p and seeing the difference)

1 Expert replyverified_user

Re: 20p / Click V 25p / Click how do I know which brings the best retu

Top Contributor
# 2
Top Contributor

Hi Joey2012, probably the best option for you is Campaign Experiments.  This tool allows you to do exactly what you want - test a Campaign with different settings and compare the results.


There's a good help article about it so I'll leave you to read that:

 

About Campaign Experiments

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: 20p / Click V 25p / Click how do I know which brings the best retu

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# 3
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Hi

 

As Jon suggest, you should first run one or several experiments to find our CTR and actual CPC for different bid levels.

Than you should calculate for ICC: incremental cost per click.

 

Of course, you need a good sense of what your max cost per conversion might be

 

Read here and watch the video (if anything - watch the video!!) http://googleblog.blogspot.se/2009/09/new-adwords-bidding-tutorial.html

 

Here are also some calculations: http://best-seo.org/blog/adwords-ppc-incremental-cost-per-click-icc