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12same kws in one call only and search campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! The kws that im using in a Call only campaing for a location will compete with a search campaing for the same location?

 

Or do adwords take this 2 campaing like diferent target?

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Claudia A
September 2015

Re: 12same kws in one call only and search campaign

Top Contributor
# 2
Top Contributor

Hi @Claudia A,

 

Welcome to AdWords Community.

 

If you are using the same set of keywords and target locations for both Search Campaign and CallOnly campaign, they will compete on devices that have calling capacity. Why? Because CallOnly ads shows only on devices that can make phone calls, and even the normal search campaign ads are eligible to appear on such devices. 

 

My advice would be to use a negative device bid modifier for normal Search Campaign. You can set a mobile device bid adjustment for -100% on this campaign. It will make sure you are ads are not competing. 

 

Thanks

Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Claudia A
September 2015

Re: 12same kws in one call only and search campaign

Top Contributor
# 2
Top Contributor

Hi @Claudia A,

 

Welcome to AdWords Community.

 

If you are using the same set of keywords and target locations for both Search Campaign and CallOnly campaign, they will compete on devices that have calling capacity. Why? Because CallOnly ads shows only on devices that can make phone calls, and even the normal search campaign ads are eligible to appear on such devices. 

 

My advice would be to use a negative device bid modifier for normal Search Campaign. You can set a mobile device bid adjustment for -100% on this campaign. It will make sure you are ads are not competing. 

 

Thanks

Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: 12same kws in one call only and search campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Great idea! thanks