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10/10 Quality Score

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

What are the proven best practices to get a 10/10 Quality Score?

More Power,
Loraine
5 Expert replyverified_user

Re: 10/10 Quality Score

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Structure Your Campaigns Properly => Write relevant & keyword rich Ads => Earn High CTR's => Optimize Landing Page is Keyword/SearchQuery

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: 10/10 Quality Score

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi LoraineQuiaoit,

Following steps I usually take to get good quality score:

 

>>I alway try to create tightly themed Ad Groups. First of all check your keyword list and note down whether it is related to your adgroup or not. If not then note down in which adgroup you can put them or can create new adgroup for them. Also check your SQR(serach query) and exclude irrelevnt term from there.

 

>>Try to use all match type of keywords. However match type of a keyword does not directly realted to keyword’s Quality Score. Now you are thinking so that why should we bother with different match types? If you will use all three match types for a keyword than you can see which match type perfroming well and gives you a better ROI.
Bidding higher on match types that receive more clicks reducing bids on others will improve your CTR, a main factor of Quality Score.

 

>> try to use keywords in Ad Copy is best practice. I run an ad report at regular basis and recognise the best performing ads on the basis of CTR. through which we get the best ads that have proven successful to bring in more clicks and improve Quality Score.

 

>>Landing Pages play a very important role to get good quality score. You can use AB testing/Multi Variant Testing for your landing page. Landing pages should be relevant to the advertised keyword and ads. Make sure your landing page contains content that will deliver on your ad's message or promise. This will lead to a higher conversion rate for you.

 

>>The final step is to measure performance. The key measurement to look at is your CTR, a primary factor of achieving a high Quality Score. Of course, you need to keep an close eye on your Quality Score. You will probably see a realtionship in between of high CTR and high Quality Score. If you consistently have keywords or ads those aren't performing good then try to delete or pause them.

Thanks
Anchal 

 

Re: 10/10 Quality Score

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Do you recommend the manual inclusion of keywords in Title & Description Line instead of using the Dynamic Keyword Insertion Tool?

More Power,
Loraine

Re: 10/10 Quality Score

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆
Both are fine but don't use Dynamic Keyword Insertion Tool excessively.

Just a thought!

Thanks
Anchal

Re: 10/10 Quality Score

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭

Should I delete low performing ads & keywords or just pause (will it delete the historical data as well)?

More Power,
Loraine

Re: 10/10 Quality Score

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
You just pause you under performing ads and keywords. Yes if u will delete your keywords or ads than your will also loose your data history.

Thanks
anchal
Marked as Best Answer.
Solution
Accepted by Alys (Google Employee)
September 2015

Re: 10/10 Quality Score

Top Contributor
# 8
Top Contributor

Hi Loraine,

 

Getting the 10/10 as your QS is the best thing to have.. but anythign above a 6-7 is considered good.

The only way to improve your QS is to improve your relevance.

Relevance between your keywords, Ads and Landing Page. Once this improves, your CTRs will improve.

This will build good history for your account, which will in turn give you a high QS.

 

Remember that improving your QS in not an overnight thing. It will take effort and patience!

 

Certain best practices I follow with a view to improve QS:

- aim to get good CTRs

- modify ads - to contain KWs in headline, have appropriate call to actions

- restructure to have very tightly themed KWs in an adgroup

- build good history for KWs across the account. 1 bad KW can affect the adgroup

- improve landing page quality by having clear paths for the user to follow. No popups etc..

 

 Hope this helps!

 

Cheers,

Shweta

Cheers,
Shweta

AdWords Top Contributor
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Re: 10/10 Quality Score

Google Employee
# 9
Google Employee

Hi Loraine, 

 

That's a great question. There are some great ideas here from the community! This link from the help centre confirms some of these ideas and also has a nice video you might want to look at. (Also, you don't necessarily need to have all keyword match types in your ad groups, you'll do well if you pick the match type that suits your purpose best.)

 

A.

Re: 10/10 Quality Score

Top Contributor
# 10
Top Contributor

Hello LoraineQuiaoit;


Adding to the comment by Anchal on DKI: it's a great tool to improve CTR; but use it wisely, making sure that  you  do not cross the character limits.

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454041

 

Moshe

LoraineQuiaoit wrote:

Do you recommend the manual inclusion of keywords in Title & Description Line instead of using the Dynamic Keyword Insertion Tool?


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’