+1, Google+ and AdWords - A Google Employee to here to help you integrate all these for your business success.[ Edited ]
July 2012 - last edited July 2012 by Mini-CM
Welcome back to our series on Ad Extensions! I’m back in the forum this week to talk with you a little about Social Extensions. Previously we’ve spoken about Location Extensions and Sitelink Extensions, but a great new way of engaging your customers can now be done through Social Extensions.
Social Extensions are a way that your happy customers can show everyone else how much they like your services. They do this by clicking the +1 button next to your ad or the +1 link on your Google + page. By default, AdWords ads on the Google Search Network or Google Display Network all have a +1 button. This means that a web user +1'ing your ad endorses your specific landing page, and vice versa.
All this activity creates a bigger social web presence for both your ads and your Google+ Page, making it more likely that someone who sees your ads will also see that one of their friends has used your services and liked it so much they clicked your +1 button. Since these annotations make your ads more relevant, we find that they also increase your overall ad performance. For example, H&M gave Social Extensions a try and found their Search ads improve their CTR by 22%.
Have you tried Social Extensions in your campaigns? How did you get on with them? It would be great to hear any advice or tips you have for using these with your ads.
Good luck with the campaigns!
(Please remember, as this is an open forum please don't post your CIDs or any other account specific information. The AdWords Support team is more then happy to assist you if you contact us directly.)
Re: Harness the power of +1 to share your success!
Thanks Alys for posting this.
Looks like a lot of users on this Community haven't used social extensions a lot.
Which is more reason why we should help them set up social extensions.
Let's go step-by-step:
So, what is the first step?
Re: Harness the power of +1 to share your success![ Edited ]
July 2012 - last edited September 2012 by Zee
Creating Social Extensions in your account is a really simple process, you just need to follow these steps below:
- Click on the campaign you want to add the extension to.
- Click on the Ad Extensions tab, and select Social Extensions.
- Enter the URL of your Google+ Page. (This link will help you find the URL of your Google+ Page.)
- Click Save and continue.
However, before you do this, make sure to link your website to your Google+ page using these instructions. Otherwise you'll be able to link a page to your campaign, but your ads won't include this feature until this step is completed.
Hope this helps!