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¯\_(ツ)_/¯ GDN Targeting - What is the difference in these two values?

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

I am trying to target ONLY 65+.

 

There are two methods that i see in GDN ad groups

 

1) exclude 18-24,25-34,35-44, 45-54,55-64

 

OR

 

2) include ONLY 65+

 

 

What is the difference between the two? Do I need to implement BOTH?

 

1 Expert replyverified_user

Re: ¯\_(ツ)_/¯ GDN Targeting - What is the difference in these two values?

Rising Star
# 2
Rising Star
The options include "Unknown"
Age ("18-24," "25-34," "35-44," "45-54," "55-64," "65 or more," and "Unknown")

Include ONLY 65+ is the correct way to go, because it is easiest to manage - clearer who you are targeting.

You could just exclude all the others, but make sure you also exclude "Unknown". However there is no benefit to choosing this way.