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[Oct 6th - 11AM PDT] Part 2/2 Maximizing your sales during the holidays on Google Shopping

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Part two of our Google Shopping holiday workshop series. Now that your product data is optimized and ready for the longer holiday season, we’ll show you how to use product data to structure your Shopping campaigns for holiday sales strategies. Lastly, we’ll help you execute to get your products in front of holiday shoppers all the way up through January.

 

RSVP to receive a reminder for this event and join us for the live Q&A!

 

Comments
Nate V
October 2016

 I can't attend tomorrow's event, is there a way for me to receive the recording afterwards? 

Krisha Community Manager
October 2016

@Nate V the Livestream will be available as a recording after the event and you can watch it here.

Geoffrey W
October 2016

How come Google isn't showing a shopping panel for the phrase "pumpkin spice" ?

Arief W
October 2016

OK n_n

Geoffrey W
October 2016

I tried to ask this question during the live event but it ran into some weird authentication error. Is it too late to write here now? 

Krisha Community Manager
October 2016

@Geoffrey W you can still post your questions here.

 

Thanks,

 

Krisha

Geoffrey W
October 2016

Okay. How come there is no shopping panel in the SERPs for "pumpkin spice"? 

Geoffrey W
October 2016

I see now there has been a shopping panel added. Cool. I took the advise in this video and raised my mobile bid adjuster up to grab more impressions. Instead it dropped my impressions and cost more per click. How can I get more impressions. And most important, how can I get my clients to show up for "Pumpkin Spice" on the first page? My CTR is over 20% and conversions are over 15% so I would think the product should be able to show up on page 1. Any ideas? Thanks!

Alex C Google Employee
October 2016

@Geoffrey W Hey there! Great question. I'm assuming that your clients sell something similar or like pumpkin spice. Here are a few ways that you can help improve showing up on relevant queries. 

 

Take a look at the product titles, product category, and description you currently have on the products you want to increase impressions. Are they optimized for the type of shopping queries you expect from your clients customers? If your client is selling pumpkin spice, be sure to include that in the title of the product. Since there are many things that are related to pumpkin spice, try also including something from the description that helps identify the type of product here. For example include 'cream' or 'extract' in the title as well to be more specific. 

 

Is there a specific region or part of the country that's really into pumpkin spice? Try using location targeting to adjust your bids only for that region, so you can show up priminently for those pumpkin spice enthusiasts. This can help you continue increasing your CTR and conversions. 

 

Also make sure that your product category or product type reflect the right category. If someone is searching for products within your category, it may help your relevance if your category is correct. Remember - impressions aren't everything if you're able to increase your sales performance. You likely won't want to show up on every query related to pumpkin spice, only those that can result in sales for your client's business.

 

 

 

Geoffrey W
October 2016 - last edited October 2016

Hi Alex C,

I have the title set as "Pumpkin Spice - 16 oz Shampoo"

The description is also set with the first words "Pumpkin Spice Pet Shampoo"

Also I have a custom label on the feed labeled "Pumpkin Spice Shampoo"
The url has it in there also, and so does the image. 

I did raise my bid to 400% on mobile but it just soaked up my money and gave much less impressions. Any other ideas?

I also changed the adwords grouping and adwords labels to "pumpkin spice". 


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