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Welcome to the Events page of the Google Advertiser Community
Community Manager

[Nov. 10th - 11AM PT] Upselling - Search and Beyond

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The probability of selling to an existing client is 3 to 10 times greater than selling to a brand new one! Join us to learn how to leverage current account info and external data to get more from existing clients. We will cover impression share in Search, introducing Display and YouTube to Search-only clients and common objections.


Submit your questions below, before or during the event, to have them answered during the live Q&A!


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Paul M
November 2016

 Ecommerce based question / google shopping: How would you recommend altering strategies for black friday / cyber monday deals.

Jessie H
November 2016
Hi Paul--great question! We recommend always having core campaigns running (even when adding promotions). From there, break out your top performing products to make sure they have plenty of space to perform--and add additional budget during these busy times with a higher priority set. Promotional products should also be broken out in this way, with a close eye on them since they tend to be short-term. Remember that Priority trumps Bids. Hope that helps!