AdWords targeting – enhancing campaign performance and reaching the right audience
Join Google AdWords Partner Elite SEM for a discussion to review advanced campaign targeting features within Google AdWords. Marc Weisinger, Director of Elite SEM Canada, and Chris Chang, Director of Client Services at Elite SEM, will dive into layering first party data such as demographics, Remarketing List for Search Ads (RLSA), and Google Customer Match for reaching maximum campaign efficiency and ROI with your AdWords campaigns. Real Advertiser data samples and case studies will be reviewed showcasing techniques you may not be currently be using.
This Hangout on Air will show you how to:
• Build your own first party data in AdWords based on your business and site.
• Leverage your own customer and audience data to segment and adjust bids and budgets for maximum ROI
• More efficiently find and reach new customers based on existing customer data profiles
• Implement strategies to be more effective with more competitive higher funnel traffic.
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