[Mar 17] Hallway Data: Getting to the Heart of Client Perceptions
In many other Google Partners presentations, you’ve heard experts giving you excellent advice about how to build your business and understand your client through data that is measurable, detailed and quantifiable. However, there is another category of data that’s every bit as important to your success. We call it “Hallway Data” and today we’re going to talk about why this elusive data is vital to the ultimate growth of your agency. You’ll learn about the importance of “hearing” client perceptions, and common pitfalls to avoid as our team of agency-client relationship experts shares insights and anecdotes from hundreds of confidential client interviews.
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