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Welcome to the Events page of the Google Advertiser Community
Community Manager

[June 30] How do we think about measuring mobile?

Watch here or join us on our live events page (11 AM PST) to post your questions for the Q&A!



With the proliferation of mobile devices, consumer behavior and the path to purchase have drastically changed. Measuring mobile, as a result, becomes a daunting task for marketers.
While mobile has complicated measurement, there are solutions that will give you a holistic view of mobile performance when pieced together.
In this hangout, we will discuss two important measurement solutions: cross-device conversions and attribution models with cross-device.
We will also share some best practices and vision in mobile measurement for a non-linear world.


Watch live on our Google Partners channel and participate in the convo!