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[Feb 23] Certification Refresher: Mobile Advertising


80 percent of consumers use search engines to find services near them, and will make mobile conversions from those pages. Would you like to learn how to reach mobile customers, and be able to provide tangible evidence of your skill in that area? Get certified in Mobile Advertising!


Prepare for the Mobile Advertising exam with this live refresher Hangout on Air, which will cover all topics needed to master the exam and get your certification. This Hangout will cover:

• Promoting app installs
• Driving calls, online sales, and online store sales
• Optimizing your site for mobile usage
• Mobile bidding and targeting, including mobile-specific strategies
• Remarketing to previous customers
• Creating mobile ads
• Tracking and measuring mobile campaigns