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[Feb 16] Certification refresher: AdWords Fundamentsl


Prepare for the AdWords Fundamentals exam with this live refresher Hangout on Air, which will cover all topics needed to master the exam and get your certification. In this Hangout on Air, you will learn about
- Google’s Display and Search networks
- How the Ad Rank formula works
- Bidding strategies including cost per click (CPC), impression-based bidding (CPM), cost per acquisition (CPA) and flexible bidding
- Budgeting and how much you actually pay when your ad appears
- Campaign types and how to set up a campaign
- Targeting your audience
- Using AdWords extensions 

Finally, we go over tools for measuring and optimizing campaign performance.