Academy on Air: Gaming App Campaigns: Optimizing towards In-App Events [Oct 26, 11am PT]
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With Google's flexibility of allowing UAC to optimize for valuable users, it's becoming much more important to understand what kind of events to use in your UAC campaigns to help achieve your goals. Whether it's retention, revenue, or something else entirely, our team will talk about how you can leverage different in-app events in your game to to drive value. We will go over many of the genres represented in the industry and provide specific examples based on best practices.
Please click the play button in the player above to begin the Livestream.
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