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Academy on Air: Complement – Increase CTR with ad extensions [Apr 20, 11am Pacific]

Register here for this event. Please click the play button in the player below to begin the Livestream.

 

By including more relevant information and increasing visibility, ad extensions can increase click-through rate by over 20%. Join us as we walk through ad extension options, best practices, and strategies to make the most of this valuable feature. Questions? Submit them here beforehand or during the live Q&A.

 

Please click the play button in the player above to begin the Livestream.

 

RSVP here to receive a reminder for this event.

 

 

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Jan G
April 2017
Hi Krisha, Many of us are digital nomads often finding ourselves in a time zone 12 hours different from Moutain View. Could have we have replays of all the community sessions. No problem if you wish to put it into a private area for access. Thanks, Jan Gregory
Krisha Community Manager
April 2017

@Jan G, all of the previous Google Partners Academy on Air Livestream recordings can be found here: https://goo.gl/jINrVy

Anita B
April 2017

 Is the message ext similar to click-to-call where user data is available within the campaign? (phone number, location) 

Right F
April 2017

what is a co-trig

ger?

Charlotte L
April 2017

What is the simplest way to get reviews (not review extension) on your ads?

Katya A
April 2017

I didn't get my question answered about linking 3rd party reviews (Yelp/Google) using an ad extension.

Melhart M
April 2017

Is there a white paper on AdWords for B2B?

Spencer_Wade Top Contributor
April 2017

Q: Is the message ext similar to click-to-call where user data is available within the campaign? (phone number, location)  
Hello @Anita B, Thanks for watching Academy on Air: Complement – Increase CTR with ad extensions.

A:  How message extensions work: When someone taps the message icon in your ad from their mobile device, their messaging app will open with a pre-populated message that you create. Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly.

Look over Select extensions to use, it should give you more clarity to your question. 

 

Spencer_Wade Top Contributor
April 2017

Q: What is the simplest way to get reviews (not review extension) on your ads? Hello @Charlotte LThanks for watching Academy on Air: Complement – Increase CTR with ad extensions.

Look over Reviews, social information, and additional site details, Learn how to attract new customers with ratings, reviews, and additional information about your site on your ads. Seller ratings show how customers rate you. Review extensions let you highlight reviews from third-party publishers. Dynamic structured snippets share more information about your website, highlighting details about the products and services you offer.

Spencer_Wade Top Contributor
April 2017

Q: I didn't get my question answered about linking 3rd party reviews (Yelp/Google) using an ad extension. Hello @Katya A, Thanks for watching Academy on Air: Complement – Increase CTR with ad extensions.

I just shared this post, but happy to share it again, sorry for the delay. Look over Reviews, social information, and additional site details, Alos look over Select extensions to use as well. 

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