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Academy on Air: Attribution: Understanding all Levels of the Funnel [Mar 9th, 11am Pacific]

Register here for this event. Please click the play button in the player below to begin the Livestream.



The majority of marketers only utilize last click attribution, which can undervalue many forms of advertising. Join us as we explore the different types of attribution models and how they can provide a deeper understanding of the value of all advertising efforts. Submit your questions and join us for a live Q&A at the end of the presentation.


Please click the play button in the player above to begin the Livestream. The event will begin at 11am Pacific time.


RSVP here to receive a reminder for this event.



Tyler S
February 2017

Great topic.  I'd like to see the applicability of this to both product-based and service-based businesses, particularly those that are focused on Lead Acquisition for high $ value services. Thank you!

Precision D
March 2017

Hi there, can anyone point me in the direct of a good step-by-step guide to making sure my conversion tracking is set up correctly so I can start using this kind of attirbution?

Nick Oswald
March 2017

Within different attrbution models (AdWords or in Analytics), what do you mean by giving "credit" to your different touch points. Is that referring to adjusting bids in the future? Otherwise what does "credit" mean after the fact when you're looking at the data?

Sucharita O
March 2017

Can multi-channel attribution work for offline transactions esp. donations in the non-profit world? how do we go about that using GA? 

Edsel D
March 2017

Thanks for a great web cast.

Abhishek G
March 2017

If a user is not signed in, you can drop cookies and create custom variables and then track if a public user is converting or not.

Richard W
March 2017

 What is Google's daily user account that are signed in at any given time in North America 

Heather B
March 2017

Can you share the deck?

James_Clemens Top Contributor
March 2017



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