Academy on Air (15 min): Intro to Smart Bidding [Jan 24th - 12:30pm ET]
AdWords Smart Bidding uses machine learning to help you optimize for conversions in each and every auction. During this session, our Google Canada Account Manager, Naela Nissar will outline Smart Bidding benefits that help you save time and improve performance. We'll also cover some key Smart Bidding strategies, and at the end of the session, we will have a live Q&A.
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