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Welcome to the Events page of the Google Advertiser Community
Community Manager

[March 29th, 10.30am IST] Certification: AdWords Fundamentals

Prepare for the AdWords Fundamentals exam with this live refresher Hangout on Air, which will cover all topics needed to master the exam and get your certification. Make sure to attend live for the Q&A at the end. RSVP for the event here


In this Hangout on Air, you will learn about

  • Google’s Display and Search networks
  • How the Ad Rank formula works
  • Bidding strategies including cost per click (CPC), impression-based bidding (CPM), cost per acquisition (CPA) and flexible bidding
  • Budgeting and how much you actually pay when your ad appears
  • Campaign types and how to set up a campaign
  • Targeting your audience
  • Using AdWords extensions 

Finally, we go over tools for measuring and optimizing campaign performance.



We hope to see you there!

Gyanendra N
March 2016
here i am new !! suggest me please !!!