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Community Manager

[March 15th 11am PT / 2pm ET] Certification: Display Advertising

 Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million publisher sites, like and*

Learn to use the Google Display Network and AdWords certified. This Hangout on Air will prepare you for the Display Advertising certification exam, and will also provide examples and suggestions you can use in your Google Display Network campaigns.

In this Hangout on Air, you will learn:

• What the Google Display Network is
• How to set up a Display Network campaign based on your marketing objectives
• How to use Display Planner and the Ad Gallery tools to generate ideas and create ads
• How to set bids, specify geographic areas, use scheduling, specify device types, and include negative keywords to target who sees your ads
• How to customize your audience selection and remarket to previous customers
• How to measure and optimize performance on the Display Network

This will be a live Hangout On Air with a Q&A. Ask your questions on the event page, or via the Q&A app to get them answered live.

 *(source: Comscore 2013)