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[July 13th] Ad Approvals Processes for Agencies (10am PDT/1pm EDT)

As a continuation of our 4-part series for agencies, we will discuss must-know tips to resolve your ad disapprovals faster and on your own!

 

Please RSVP to this event to receive a reminder email before the event.

 

This event will be live at 10:00am Pacific Time/1:00pm Eastern time on July 13th. Tune into the live broadcast below, and make sure to post any questions before or during the event for the team to answer!

 

Comments
Jennifer A
July 2016

I noticed my approval process for auto dealers takes a lot longer than my other clients.  However, the last round of ads up I uploaded took a quicker amount of time to approve (in the past it's been upwards of 6-8 days, this time around 4).

Is there a standard amount of time that I can depend on for when the ads will get approved? It makes scheduling shorter campaigns a lot more difficult when I have an ambiguous timeline. 

Thank you!

Steve F
July 2016

is there any kind of an appeal process if we feel there has been an ad which was denied and should not have been?  

 

Peter M
July 2016 - last edited July 2016

how do you define the line between "native" adversiting and trickery, or something that may seem, intentionally or not, misleading?

Jennifer A
July 2016

I have another question!

Is the reason I can't link to a coded facebook page because it's not crawled by Google?  Is there any scenario when I can link to a social media page?

 

We have problems when advertising Health site because US policy is different. how can you help in this perspective?
Whitney M Google Employee
July 2016

@Jennifer A To answer your first question, I would say that I've seen the majority of ads approved within 12-24 hours of being submitted. For ads that have trademark terms, or other sensitive terms, I would give yourself more time to get them approved. A good general rule of thumb is that if it's taken more than 24-36 hours please reach out to us to have us take a look at it.

 

For your second question, checking out Facebook's robots.txt page, they do allow us to crawl some portions of the site (https://www.facebook.com/robots.txt). Before you link to third-party domain, just do some due diligence and see what they do and don't allow in terms of crawling. You can always reach out to them before you decide to run ads!

Whitney M Google Employee
July 2016

@Steve F To answer your question in writing, if you are sure that your ad complies with our policies you can always resubmit for review on your end. If you're unsure, and you've checked your resources, feel free to reach out to support and we can help double-check and submit for review if appropriate.

Peter M
July 2016

 Are you operating within the laws of the Country you do business in?

Whitney M Google Employee
July 2016

@Peter M Hi Peter! To answer your question, our policy requires that the content of the ad be clear. This includes clarity about the fact that it is an ad, whether that means clear contrasting borders for image ads, or not disguising an advertisement as something else such as a click to shoot game, or other methodology. In general, I would use the example that we talked about in the video above, if someone unfamiliar with online advertising were to look at the ad, would they know that it is an ad and what it's advertising? If not, then you need to work on the clarity.

Whitney M Google Employee
July 2016

@OLASUNKANMI OLUWAGBEMIGA A You can find a full rundown of our healthcare and medicines policies here. You're correct that, if you want to run ads targeting a certain country you need to comply with our policies for that region. This is regardless of where your business is located. You'll want to spend some time with the policies I linked above and familiarize yourself with them. Thanks!