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[August 9th] Device-Specific Bid Adjustments - 9am PDT / 12pm EDT

Join Product Manager Leo Sei and Product Expert Sally Chung for a Hangout on Air about device-specific bid adjustments, a long-awaited feature announced at the 2016 Google Performance Summit. 


This event will begin at 9am PDT/12pm EDT on August 9th. Tune in for the live broadcast below, and make sure to post any questions before or during the event for the team to answer.


Please RSVP to this event to receive a reminder email before the event.


Click below to add the event to your calendar:

        Join the live chat:

CassieH Community Manager
August - last edited August KathleenG Community Manager

 Please post any questions you have device bid adjustments and bidding best practices in the chat box above, and we'll answer on-air!

Jash P
August - last edited August

Hey Cassie, 



There is still a lot of speculation on when the bid adjustments will actually be available for use and they are currently not live on my AdWords interface. Could you give me a time frame as to when can I get to actually using these bid adjustments? Also, would there be a beta test going live for this new feature any time soon?



Bryan C

If you have a website that performs better across the board for all KPIs on desktop, would it make sense to create desktop only campaigns and have separate approach/campaign for mobile?

Sachin P

Roll out date?

Brian B

Does anyone have the link to join the live broadcast?

Chris J

tablet adjustment needed....  Any ETA on that?

CassieH Community Manager

@Brian B You should be able to join by hitting play on the embedded video above!

KathleenG Community Manager

Hi @Chris J@Sachin P@Bryan C - Please post your questions in the Chat below the Live Stream to ensure they are seen!

Daniel K

The screenshare cuts off at the edges.


Katie B

So if I am already using Target CPA bidding, i won't be able to set device specific bid adjustments? But I will soon be able to set different target CPAs per device?