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Welcome to the Events page of the Google Advertiser Community
Community Manager

[August 17th] Understanding Bid Strategies - 1pm EDT / 10am PDT

Learn which bid strategies will help you reach your marketing goals and improve your overall ROI. The various bid strategies AdWords offers can help you reach a sustainable balance between affordability and effective advertising.


This event will begin at 10am PDT/1pm EDT. Tune into the live broadcast below, and make sure to post any questions before or during the event for the team to answer.


Please RSVP to this event to receive a reminder email before the event.


Junfei X
August 2016

Hi, I have several questions. 

1. Can we change bidding rates at keyword level?
2. if yes, how frequently can we change bid at keyword level? every hour? minute?
3. is there any boundary constraint on the bid rate? e.g. increase 20%? decrease 50%?
4. How can we do it on UI?
5. Is it real time to incorporate the change? if not, what’s the time lag?

Paul B
August 2016

Will the show be recorded and available to watch later?

Danny Z
August 2016

Really enjoying the presentation....Great Job!

Nicolas G
August 2016



Can you talk a little bit about how these bidding strategies make bidding decisions on a user level -- are these decisions made on a user to user basis or do they do this against the aggregate RLSA lists?

chris p
August 2016

I think it's supposed to show slides? instead of Carey's Google Hangouts pic.... I could be wrong though

John H
August 2016

Am I the only one that keeps seeing a girl's face when they switch to the powerpoint?

August 2016

Thank you!