AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2K members online now
2K members online now
Welcome to the Events page of the Google Advertiser Community
star_border
Community Manager

AdWords Automation via Smart Bidding: Best Practices & Optimization

Smart Bidding HOA.png

 

 

Google's own Search Specialists will share best practices for setting up, implementing, and optimizing AdWords Smart Bidding solutions for your Search campaigns. Learning about the ins and outs of these bidding solutions will help set you up for success in 2017.

 

We will be live on the AdWords Community on Thursday, February 16th at 1PM GMT.

 

Tune in for the live broadcast below, and make sure to post any questions before or during the event for the team to answer.

 

 

Please RSVP to this event to receive a reminder email before the event.

   
 

0 Likes
Comments
Ekaterina K Community Manager
February 2017

Hello everyone, please note that you can leave your questions on this page! Just type them in the Comments and our speakers will cover them after the presentation! Thanks for watchingSmiley Wink

Marko T
February 2017

quick 'standard' question : will we receive a link to the recorded webinar ? thx!

Ekaterina K Community Manager
February 2017

@Marko T Hello! You will be able to watch the recording on this same Community page, where the Live event is happening. The recording will become available within an hour after we finish Live event. Thanks!

Dennis N
February 2017

Smart bidding sound interesting and something I would like to test. Still very black box to me, as it uses a lot of different signal only Google has access to. Thus we don't know which signals are used and which are not. Would it be possible to get a score on how much of the avaliable data Smart bidding uses? From an agency prespective, we would like to optimize and ensure that Google get all and the best information which can be made avaliable.

Marko T
February 2017

You just said : " Start with campaigns with min. 75% Impr. share" is it not mandatory (or just better) to have only 1 bid strategy on the whole account ?

Dennis N
February 2017

Regarding your points? You are saying we should increase our budget, match broader and add more devices? I thought the idea behind "smart" was that we would spend less, but get more, through use of all the big data.

Hardik M
February 2017

What would you suggest in the below scenario:

Bidding is set at Manual eCPC.. Keywords receive a good number of impressions daily (150+), 1st or 2nd Ad Position still receives no click or barely 1 click per day... How can i increase clicks using Manual bidding only..?

Michael L
February 2017

When you say that a bit of traffic is always held back in experiments does this mean that when running an expirement you'll miss out on a small fractions of impressions you'd otherwise receive?

Michael L
February 2017

What is the recommended conversion delay maximum? You said earlier minimum is 8 and max is 5...

Elsa C
February 2017

 Is it NOT recommended to run eCPC and bid adjustment day parting at the same time?