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YouTube 6 Second Bumper Ads available through AdWords Interface?

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
 
Does anyone know when the YouTube 6 Second Bumper Ads that were announced a few weeks back will be available through the AdWords interface?
 
Note: The two threads on this subject have been merged into one by a Community Manager.

As a best practice, and in order to avoid confusion and duplication of effort, please post a question or comment in one place only. Thanks!
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Marked as Best Answer.
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Accepted by Rakesh Kumar (Top Contributor)
May 2016

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Top Contributor
# 5
Top Contributor

Hi @eBizROI,

 

Haven't seen/noticed/heard anything yet on full roll out.  

 

Typical generic quote from the blog:

 

"You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future."

 

http://adwords.blogspot.com/2016/04/bumper-ads-drive-incremental-reach-and-frequency.html

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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View solution in original post

When will Bumper Ads for YouTube be available through AdWords Interface?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When will Bumper Ads for YouTube be available through AdWords Interface? Specifically, the 

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

 

I have a client who is an awesome vidographer and is interested in running these for his gym. We are really excited to test some Bumper Ad campaigns.

Re: When will Bumper Ads for YouTube be available through AdWords Interface?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hey eBizROI, how are things?

I personally haven't heard from any official release date, but I can figure that this will begin to roll on the standard Google way, which is grouping and upgrading accounts in packs.

Google doesn't change all accounts at once, rather they prefer to do this from timed window to check for any problems, mistakes and bugs.

Let's see if someone have some more info about it.

Hope this helps.
_

Leandro Martinez | Basta1Click

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Top Contributor
# 4
Top Contributor

Hello EbizROI, 

I did see the information a few weeks back, usually when they are testing you will get and email of sorts asking if you interested in participating, or you will see new options inside your platform. What I would do is call into support and ask if they will review your account and see if you have the ability to test these new ads. 

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones "We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them. You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future."

Hope this helps!

 


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
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Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
May 2016

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Top Contributor
# 5
Top Contributor

Hi @eBizROI,

 

Haven't seen/noticed/heard anything yet on full roll out.  

 

Typical generic quote from the blog:

 

"You can use Bumpers beginning in May by talking to your Google sales representative, and stay tuned as we continue to roll out new ad formats that are uniquely adapted to the way people watch video now, and in the future."

 

http://adwords.blogspot.com/2016/04/bumper-ads-drive-incremental-reach-and-frequency.html

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: When will Bumper Ads for YouTube be available through AdWords Interface?

Top Contributor
# 6
Top Contributor

Hi @eBizROI,

 

It seems you have asked the question in different places.

 

https://www.en.advertisercommunity.com/t5/Partners-Support/YouTube-6-Second-Bumper-Ads-available-thr...

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
I wasn't aware it was public yet. You can ask your Google representative and they can set it up for you. I'm currently running them.

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Is there someone from Google that can provide an answer here?

Re: YouTube 6 Second Bumper Ads available through AdWords Interface?

Community Manager
# 9
Community Manager

Hi @Oliver S,

 

@PPCBossman's answer is the best available right now.