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Search Advertising Performance Drop

Badged Google Partner
# 1
Badged Google Partner

I was just running through our Google Partner Status area and noticed that even though our company performance is up, our search advertising performance has dropped. It wouldn't be due to one of our larger clients pausing their account would it? How do I find out what I need to do to get that performance back up?

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Accepted by topic author April C
December 2016

Search Advertising Performance Drop

Top Contributor
# 2
Top Contributor

Hello @April C

I dont believe its due to the paused account, I have heard mixed reactions to this question, I haven't seen this type of drop after pausing accounts. Sometimes just going through the accounts in the system and downloading reports and checking all the settings can gets things back in order usually takes about a week to catch up. Not in anyway saying you dont take these steps but I have seen that touching the system helps the issue. Just wanted to give you some ideas.

I am sure others will have some input as well. 


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author April C
December 2016

Search Advertising Performance Drop

Top Contributor
# 2
Top Contributor

Hello @April C

I dont believe its due to the paused account, I have heard mixed reactions to this question, I haven't seen this type of drop after pausing accounts. Sometimes just going through the accounts in the system and downloading reports and checking all the settings can gets things back in order usually takes about a week to catch up. Not in anyway saying you dont take these steps but I have seen that touching the system helps the issue. Just wanted to give you some ideas.

I am sure others will have some input as well. 


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here
Find me on: Google+ | Twitter | Directory | Partner

Search Advertising Performance Drop

Badged Google Partner
# 3
Badged Google Partner

Thanks @Spencer_Wade. I appreciate the input! Since I'm making regular changes and additions, I guess I'll just wait it out. It certainly has me attacking those low CTR keywords and ads with a whole new zeal. Smiley Very Happy

Search Advertising Performance Drop

Top Contributor
# 4
Top Contributor

No problem, I like your attitude, not stressing just getting busy! Your accounts are lucky to have you.

Keep us posted on any changes and have a great week! @April C


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here
Find me on: Google+ | Twitter | Directory | Partner

Search Advertising Performance Drop

Badged Google Partner
# 5
Badged Google Partner

Mahalo nui loa @Spencer_Wade! I'll keep you all posted. Smiley Happy

 

I hope you have a fantastic weekend.

Search Advertising Performance Drop

Badged Google Partner
# 6
Badged Google Partner

Just popping by to say our performance popped back up. WooT! Thanks again.

Search Advertising Performance Drop

Top Contributor
# 7
Top Contributor

Nice work @April C and thanks for the follow up. Happy Holidays!


Spencer Wade, AdWords, G+ & WebSearch Platinum Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here
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Re: Search Advertising Performance Drop

Badged Google Partner
# 8
Badged Google Partner

Happy Holidays to you too!