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Integrated AdWords free audit button

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# 1
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I note another google partner has integrated a click to review button for AdWords accounts on their site. Please see link below. If you click on the “free audit button” you will see it automatically request access to a clients AdWords account.

http://marketing.broadplace.com/audit?gclid=Cj0KEQiAk5zEBRD9lfno2dek0tsBEiQAWVKyuFB2vIUe2DcCIwl8cvTj...

 

How would i go about giving my developer instruction on how to replicate this? I'm sure they could create the button fine but how would the AdWords access request be integrated into it?