Partners
1.7K members online now
1.7K members online now
Ask questions about badging, the Partners portal, and anything related to your Partners account.
Guide Me
star_border
Reply

Google Partners | Likes & Wishes & Tidbits

Top Contributor
# 1
Top Contributor

Are you a Google Partner?

 

  • Do you have features of the GP program that you really like... or items of improvement on a wishlist?
  • Having fun with your AdWords Manager account? Have a nagging issue?
  • How often do you check in here?
  • Do you use the other connected here (Small Business, My Business, AdWords, Analytics)?
  • Did you know there is a large library of Learn Articles here?  
  • Where do you learn about Google Partners?
  • Do you see post about Google Partners on G+, Twitter, YouTube or other outlets?

 

Let's all discuss anything Google Partners related and see if there are answers to your questions or solutions available that you did not know about. It's possible that your inquiry might be just the answer someone else is seeking. 

 

Hope you have a great weekend,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

1 Expert replyverified_user

Google Partners | Likes & Wishes & Tidbits

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

hi 

James i am looking forward to see what people have to say over here.

 

regards,

 

Zaby

<edited by a Community Manager as noted below>

 

Note: this post has been edited by a Community Manager, per Community Posting Guidelines. Please do not include self-promotional links in your posts or signature. The use of a signature is a privilege reserved for members of the Google Top Contributor program

 

Google Partners | Likes & Wishes & Tidbits

Badged Google Partner
# 3
Badged Google Partner

I want more clarification on the "best practices" requirements for "specialist" certification. 

 

I don't control the clients business, or their websites. If I am "punished" in regard to "mobile best practices" in particular, because I have no control over that aspect of a clients business - Then I just want to know. I'm OK with never being able to achieve that level of "specialty", I just want to be able to tell my clients the reason why is because they don't listen to what I have been telling them. Smiley Happy

 

Tom

Google Partners | Likes & Wishes & Tidbits

Top Contributor
# 4
Top Contributor

Hi @Zaby,

 

Thanks for checking in with Google Partners and participating, too. I am with you on your sediment. 

 

Have a great night, 

 

James

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Re: Google Partners | Likes & Wishes & Tidbits

Top Contributor
# 5
Top Contributor

Hi @tomhalejr,

 

I appreciate you contributing such a great topic to the conversation. This is something that is on the minds of many. The Mobile push came on strong and is something many of us agencies are working on for Google, our clients, and ourselves. 

 

My company is heavy in web development, along with AdWords, Apps for Work, GYBO, software, hardware, compliance consulting and more... and while we did well in 2014-2015 to bring many of our clients up to modern code (we are a HTML 5 shop), we also had several drag their feet and had several dozen finally agree, late 2015 or spring 2016, and we are still coding our fingers off to make the websites the very best ever. While we could throw up sub-par work and check the list done, that is not what we do and so the long hours continue and will for another few months. So, in this light, we can relate to the business side of websites being or not being mobile responsive. Some clients could not afford the costs and felt backed into a corner on hearing the need of spending money when getting daily or weekly compliments on their existing website. And many advertising agencies do not touch code at all and have no say in the matter, so that makes things even more complicated for badged Google Partners. 

 

With that said, the company specializations require a minimum spend of $10,000 per 90 days for each product, along with using a wide range of AdWords features that align with the specialty product, while having one user certified in that product. I have no documentation to point to, but I am fairly certain the landing pages/websites used in campaigns need to be mobile-responsive, too, to make the muster for the mobile specialty. 

 

So, in essence, you need the spend amount in the respective product (search, mobile, video, display, shopping), certification in the respective product... then one needs to show expertise in the product by employing many of the features for it (which can be an issue for some since not all clients need/benefit from all features). Expertise is also shown by how the AdWords product is used/implemented, if we retain clients for long term or lose them after a short period, and... drum roll... how the accounts/spend is growing (which is a hairy monkey for many, since growth is not always what is wanted/needed/ideal for all clients). 

 

The biggest points to ponder, in my opinion, are two-fold: our clients and our agencies. 

 

  • Our Clients - They must listen to their experts and heed their advice and cautions. They must realize that it takes money to make money. And they must understand there are endless ways to employ digital advertising (which AdWords is) and not all ways are the best ways for them. If an agency focuses purely on growth of their agency or chases specialty badging, at the expense of their clients, they have failed everyone, even Google. Google needs credible and caring agencies that bring true value to the advertising system. The clients needs a credible, caring, and competent agency that puts them first, above all else. And the agency needs Google and their clients to treat them fairly and appreciate the value they bring, regardless of agency size. All large things start out small and are the foundation of any mass. Does one need to be growing at all times? No. Can one be stable & strong and still be highly valuable? Yes. 

 

  • Our Agencies - We are stuck in a unique wedge between being the best and being the biggest... or being on our way to being the biggest. This is a contradiction in many respects, since to grow we have to seek that outcome, but growth does not equal quality or what is best for our clients (often times), or what is best for us. What about companies that want to remain loyal and dedicated to a select number of companies and not grow? What about companies that once were large and found the stress of operating a massive operation was not as rewarding as being smaller and being in the trenches (versus the boardroom)? What about companies that work under exclusivity agreements that prevents them from working for competitors (and growing leaps & bounds)? 

 

I would further say that if we have clients that will not accept the great things about AdWords, see the positive ROI, and invest further (more than last) in it each month, they have a solid reason why the agency/person does not have a specialization. I also would say that one having specializations does not equate to absolute quality or overall success. Some have connected/inherited some accounts that have "all of the right ingredients in place but they had nothing to do with the baking." There are many other reasons, too. 

 

I certainly do not belittle the program or anyone that have expertly earned it, but I do know some that fit the other mold, too. They admit it and smile about all of the way to the bank with their badging. I respect all for who they are and for their unique path/journey they are on. I don't get competitive or jealous... or play in traffic because someone does. 

 

Way back in 1998, I stopped chasing what my corporate partnerships (Adobe, Microsoft, Google, vBulletin, etc.) deemed as my goals. I set my focus on my clients and my company. I learned that if I focus on these, I am actually caring for my corporate partnerships correctly, since I am representing their products and brands in a caring & credible way, while bringing value to them in the process. I allow my clients to appreciate and care for Google by me utilizing Google programs to my client's betterment. This is a true ecosystem in perfect balance. This is what a great partnership is about. This is what builds Google, my clients... and my agency.

 

Kind Regards,

 

James 

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Google Partners | Likes & Wishes & Tidbits

Badged Google Partner
# 6
Badged Google Partner

James... You are well on your way to being on the outside looking in. And, I don't think there's anything wrong with that. Smiley Happy

 

Don't make the same mistakes of the previous generations. This is your content. Your words. Your unique value proposition to your clients. 

 

Own it! 

Tom

Re: Google Partners | Likes & Wishes & Tidbits

Top Contributor
# 7
Top Contributor

Hi @tomhalejr,

 

Thanks for reading my insights and providing yours, too. 

 

I don't want to be on the outside... or do I... wait, where is the pizza at again? Robot LOL

 

Happy Tuesday, my friend!

 

- James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Google Partners | Likes & Wishes & Tidbits

Badged Google Partner
# 8
Badged Google Partner

You wouldn't put in the effort, if you didn't care. Smiley Happy

 

 

(Your content has value. Own it!)

 

 

Tom

Google Partners | Likes & Wishes & Tidbits

Top Contributor
# 9
Top Contributor

Hi @tomhalejr,

 

That means a lot coming from you, thanks.

 

Yes, I care greatly about building my intelligence and spreading the wealth of knowledge to all that I can. I also deem it important to help others best use technology, and to truly know the great strengths of Google products. And, of course, helping people succeed, which fuels me forward.

 

Aside from these merits, I find it critically important that pizza is made correctly and consumed as often as possible. Pizza just makes everything better!

 

Kind Regards,

 

James 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Google Partners | Likes & Wishes & Tidbits

Follower ✭ ✭ ✭
# 10
Follower ✭ ✭ ✭

I wish there was a way to force upgrade to the new AdWords interface.  It is we to have the new interface on Analytics, but still not have it for AdWords.