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[Launch] Changes to your Insights Heatmap

[ Edited ]
Community Manager
# 1
Community Manager

Hi everyone,


We’re in the process of optimizing our Insights solutions to better serve your needs.


To help with this, we’ve made some changes to your directions heatmap, that are rolling out this week. This update will better allow you to track which areas customers request all forms of directions from, at various zoom levels (post code, city, country). Direction requests from some post codes may appear as blank due to user privacy consideration but are included at the city level.


You can access the directions heatmap for your business by going to the ‘Insights’ tab in your Google My Business Dashboard. For more information, please check out our help center article.


We’re always working to improve Google My Business and know that Insights help our merchants understand the impact of their listing.



Allyson Wright, Community Manager, Google My Business
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