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why does my ad does not appear on a keyword im bidding? There are no ads in the search results.

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# 1
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I created a search campaign with an objective of app installsand bidded on the keyword "ctrader". However, many times when I use this search term my ad does not appear in the search results. Also, I never saw an ad of my app in google play. Why is this??

1 Expert replyverified_user

why does my ad does not appear on a keyword im bidding? There are no ads in the search results.

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# 2
Rising Star

Hi Kyriakos,

 

Try using this tool to troubleshoot: https://support.google.com/adwords/troubleshooter/1711301?hl=en

 

Best,

 

John