AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Learn how to reach mobile device users, drive phone calls, and increase app installs
Guide Me
star_border
Reply

"Direct Link" in Mobile App Engagement Campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,

 

I'm trying to run a Mobile App Engagement Campaign to users who already install the app. I've already set up the remarketing and created audiences. However, I can't figure out what to put on the direct link URL. Please see screenshot below.

Screen Shot 2017-05-05 at 5.10.15 PM.png

 

"Direct Link" in Mobile App Engagement Campaign

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi @Allen C

 

You need to provide the deeplink of your app that would take users to a specific screen of your App. You can find more information here. https://support.google.com/adwords/answer/6046977?hl=en

 

Let me know if you have any concerns.