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What should be conversion rate benchmark for App download campaigns(Search) for a BFSI Client?

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# 1
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Hi All,

 

Can anyone help me to get a benchmark of conversion rate on a App download campaign for a BFSI client on Google search network.

 

Thanks in advance any help regarding this would be really appreciated! 

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Accepted by MosheTLV (Top Contributor)
April 2016

Re: What should be conversion rate benchmark for App download campaigns(Search) for a BFSI Client?

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# 2
Top Contributor

Hi Ravi,

 

There's no official documentation around this. All the leading companies that have bigger clientele might be doing the research around this and have some inputs on what the average conversion rate could be.

 

But as far as the industry standard goes, I might say that on search network you could achieve conversion rate of about 3% (average). I am not sure how this would vary for a specific app download campaign.

 

My suggestion would be to fine tune your app campaign on regular basis and try to improvise the conversion rate where you see more traction is.

 

Pankaj