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What is the landscape image for app install ads? Adwords Editor v11.5

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# 1
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While creating my new ads, the new version 11.5 of adwords editor is showing something new, called landscape image with options to choose or edit an image.
What is that feature? and why it stands within the search category?

 

 

 

1 Expert replyverified_user

Re: What is the landscape image for app install ads? Adwords Editor v11.5

Top Contributor
# 2
Top Contributor
Hi Dani,

That is an optional landscape image for an app install ad which AE Version 11.5 lets you upload when you create the ad. Your landscape image will be displayed when your ad appears on certain inventory, such as native ads or interstitials. When it shows, it will replace your app store cover picture or screenshots.

Ref: https://support.google.com/adwords/answer/6309957?hl=en

Best,
Lakatos