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What is the difference between remarketing app users and mobile app engagement campaigns?

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# 1
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I am very confuse on the difference between remarketing app users and making a mobile app engagement campaign? Isn't this the same?

1 Expert replyverified_user

What is the difference between remarketing app users and mobile app engagement campaigns?

Top Contributor
# 2
Top Contributor

Hello;

Mobile app engagement focuses on users downloaded the app to use it. (E.g open the app or take action)

Remarketing is focused on  users visited your site and are shown your ads (not necessary to take action)

https://support.google.com/adwords/answer/6310653?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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