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Universal App campaign : No conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi community, I have run a universal app campaign but it does not work well because I can see I have large numbers of clicks but no conversions.

I do not understand how to follow the nb of installs. I have chosen as an objective to get new users but I do not understand what is in-app actions...

 

Thanks for your advices ! 

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1 Expert replyverified_user

Universal App campaign : No conversions

Community Manager
# 2
Community Manager

Hi Victor,

 

Thanks for posting to the Community. It sounds like you have two questions: why hasn't your universal app campaign gotten any conversions, and what are in-app actions. Is that correct?

 

For the first question, the most common time I see this situation is if a campaign is brand new. You should allow at least one week for your campaign to understand who your potential users are and begin optimizing for them.

 

For question two, in-app actions can be specific to your app and would be defined by you. You can read more about them here on our Help Center.

 

Let me know if you have additional questions,
Cassie