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Showing up on Mobile Ads

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Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello, 

My adwords specialist once told me that having your ads appear on Mobile aps was pointless. I'm just wondering if I should disable my display campaigns on mobile apps or if someone has ever benefitted from their ads showing up on mobile applications. 

 

Thoughts anyone? 

Help? 

 

J

1 Expert replyverified_user

Showing up on Mobile Ads

Top Contributor
# 2
Top Contributor

There are many considerations here, and it's hard to tell without knowing the specifics of the product / service you are promoting, but in general,  showing ads on mobile apps is similar to showing ads on  display. If you set the targeting methods correctly and target the right audience  correctly,  you can get conversions at relatively low CPC /CPA

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Showing up on Mobile Ads

Badged Google Partner
# 3
Badged Google Partner

Like @MosheTLV said, it all depends. Review your placement reports and see if apps are generating any return. Not all business or products work for every device/audience. Maybe they weren't seeing any results from mobile devices, or mobile apps, for one reason or another.

Tom