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Search, Display or Universal for app install campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

If I set up CPI as $2 for all three types and build search, display and universal ads app install campaign around same topic, will search and display individually compete with universal app install campaign?

1 Expert replyverified_user

Re: Search, Display or Universal for app install campaign?

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Amol,

 

Mobile App install campaign

You can promote your mobile app on a single network (Search, Display or YouTube) for install your app.

Universal App Campaign

You can promote your android mobile app on multiple network with single campaign.

 

Please find below the (Screenshot) for difference between Mobile app installs campaign Vs.Universal app campaign.

 

https://drive.google.com/file/d/0ByPz51L7FejLR3hSUXdYaXRTYzg/view?usp=sharing

 

Please go to the below URL for know more About mobile app installs campaigns - https://support.google.com/adwords/answer/6309936?hl=en

 

I hope this will help you.

 

Thanks,

Anand

Re: Search, Display or Universal for app install campaign?

Top Contributor
# 3
Top Contributor
Hi Amol,

You have set the CPI $2 in all three campaigns, so the ads of UAC will not compete / cannibalise with the Search and display apps download campaigns.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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