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Mobile app installs and low spend

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi everyone,

 

Does anyone have any tips for me to improve my conversion rate for mobile app installs? 

 

At the moment I've been running a Facebook mobile app engagement campaign as an advertising method, but i have also been planning to run a Google Display. 

 

The reason I am running a mobile app engagement rather than an app installs campaign is because I want to limit spend as much as I can while driving conversions. 

 

Anyone who who has previously been successful or is working in the trade industry, your hell would be much appreciated. 

 

Thanks 

Mobile app installs and low spend

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

hi @david j

how are your ads performing so far? How much do you save by using app instalss rather than engagement ads?

 

regards,

 

Zaby

 

Mobile app installs and low spend

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Zaby,

 

Apologies for the late reply.

 

I'm currently running a mobile engagement campaign on facebook which has a cost per conversion of 15 quid and a Google Display campaign which is 50 quid per conversion. Do these figures sound expensive?

 

Thanks

Mobile app installs and low spend

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

For Google Adwords you need a good strategy and your industry marketing will determine the strategy which should be implemented to make the campaign  successful .