Mobile app campaign on mobile web?
Is it possible to target mobile websites with app install banners?
I have been trying to get 320x50 banners that link directly to the app on the play store.
That hasn't been working. Not sure if it is possible.
Re: Mobile app campaign on mobile web?
Thanks for posting to the Community. Yes, this is possible. Is your campaign type set to Display Network Only > Mobile App Installs? When you're creating this type of campaign, you should have the option to choose the ad format you would like to use, after creating your ad group. Image app install ads is one of the options. You will want to make sure your banners are available in multiple sizes, however, since websites and apps have different requirements for the ads they choose to display: https://support.google.com/adwords/answer/6032059?hl=en
Hope this helps!