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Mobile advertising using geo-fencing terminology

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I understand what geo-fencing is, but I need to know the correct terminology for the type of advertising I'm looking to purchase. I was in a big-box retail store, and I received a notification from the store on the notification bar on my android phone. When I pulled down the bar, the notification was simple - it gave me the store hours, link to their sales page and a link to their website. Simple yet effective. What is this called? I do not have their app downloaded so I don't believe it has anything to do with that. Thank you for your help.

Mobile advertising using geo-fencing terminology

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

I figured it out. Geofence push notification.

Mobile advertising using geo-fencing terminology

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Janet,

 

I want to do something similar but to target a whole Airport, as travelers arrive at the airport I want them to see the campaign. How were you able to do yours.