Mobile advertising using geo-fencing terminology
Hello, I understand what geo-fencing is, but I need to know the correct terminology for the type of advertising I'm looking to purchase. I was in a big-box retail store, and I received a notification from the store on the notification bar on my android phone. When I pulled down the bar, the notification was simple - it gave me the store hours, link to their sales page and a link to their website. Simple yet effective. What is this called? I do not have their app downloaded so I don't believe it has anything to do with that. Thank you for your help.