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Mobile Only Campaigns

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello,

 

What are some ways to increase CTR while lowering the Average CPC with mobile only campaigns? Any tips will help!

 

I have the ads geared towards specific keywords which are separated into appropriate adgroups.

The campaign is targeting a specific location and I have been checking the search terms and adding any negative keywords to better target potential clients. 

 

QS is between 8-5 for all keywords. 

 

Thank you

1 Expert replyverified_user

Re: Mobile Only Campaigns

Top Contributor
# 2
Top Contributor
Hi Jillian,

What you have been doing is in fact a best practice, based on your above post. Regularly doing so is going to increase CTR and reduce CPA over time. Keep up the good standards.

Best,
Lakatos

Re: Mobile Only Campaigns

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Jillian,

Adding negative is best strategy that you are following,

Beside that you can look for GEO Bids and add bid modifier to those GEO's which are not performing well to lower CPC form there.

To Increase CTR , try adding mobile creatives and mobile call to action

Hope this will help.

Let me know if you have more questions.

Regards,
Manish