Mobile Display Ads - How local? Single building?
I am looking to target a single building. Is that possible with AdWords mobile display ads of is a radius of 1km the closest I can get? Specifically looking to show mobile display ads to individuals waiting at a Department of Motor Vehicles office as they look at their phones, browse the web and within their apps.
Re: Mobile Display Ads - How local? Single building?
I think it's awesome that you are putting that much thought into your audience, but that's just too tight of a target. You must also consider that not everyone gives their phone full location access by default. It's generally done on an app by app basis. If location access is not given, the other methods of geo-location can never be as accurate as GPS.