Mobile Device IP Location
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I am currently running ads in Newcastle, but we are getting a lot of mobile traffic from London.
We have the ads to show only in Newcastle.
How are we getting London mobile traffic for ads that should only appear in Newcastle?
I was reading about Mobile device IP's and it was saying that your provider assigns your device an IP. But does this device IP change everytime you move location or is it fixed.
I am trying to find answer to explain this traffic.
Thank you for any help.